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Whether it is structuring collaboration agreements with embedded licenses or strictly licensing to businesses aiming to commercialise technology, the course covers all key aspects of technology licensing.
While the process of licensing technology may seem straightforward, it involves intricate details and long-term agreements where mistakes, such as allowing licensees to avoid royalty payments or setting inappropriate incentives can have significant consequences.
Participants will explore best practices in software and licensing, learn how to license technology effectively, and gain insights into crafting robust agreements that ensure value capture and innovation.
This programme is ideal for those involved in knowledge transfer who want to avoid common pitfalls and strengthen their licensing strategies.
Why join this course?
This highly interactive course covers the full licensing lifecycle, from patent application to receiving royalties.
Participants will learn about technology marketing, due diligence, structuring license agreements, negotiation, disputes, and licensee auditing. Real case studies and seasoned practitioners provide practical insights.
Targeted at knowledge transfer professionals in universities and PROs, the course is ideal for those with some experience in negotiating license terms, helping them recognise and address potential mistakes.
Why Join The course?
- How to market technologies to attract and secure potential licensees
- How to value IP
- What to do when things go wrong
- How to negotiate licenses
- Ensure a win-win situation
Course Objectives
The course objectives are to:
- Setting objectives and strategy
- Market research: finding a licensee
- Using template agreements
- Due diligence
- Valuing IP
- Strategic use of license terms
- Anatomy of a license agreement
- Negotiation strategy
- Post-signature license management
- Non-patent IP
Key Topics
The key course topics are:
Booking Options
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